Does the web have a weather system?

A recent research study found that social media sites such as Facebook, LinkedIn and Instagram actually have fluctuations in activity over the course of the year.

Yep, according to Australian sociologists, New Media usage ebbs and flows like the seasons.

And it makes sense. With Social Media being a reflection of the modern human, it is subjected to shifts in our inner and outer meteorology - particularly if you live in Melbourne!

And so we techies must rude these tides. Indeed, marketing is more reactive and responsive than ever.

We must ask questions. We must provide answers. We must tap the cultural vein every day. With forethought and flexibility, we can help you create a Web strategy to weather every season.

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